Players are very serious about customizing their own Sims characters!
This project tackles what players are frustrated when customizing a Sim, conducting netnography, interviews, comparative research, and user tests.
By testing diverse ways for players to select colors, this project suggests TS4 an efficient way to custom colors & save them quickly and easily!
INTRODUCTION
ROLE - Personal side project
UX design, UX research
DURATION
1 week : 11.21.2022 ~ current
PROJECT SUMMARY
RESEARCH
What do players think about TS4?
Netnography & Interviews
Comparative Research
RESEARCH
User Journey Map
DEFINE
The Problem!
INITIAL USER TEST
Low-fidelity User Test
According to the initial user test…
The absence of the color wheel isn’t the problem!
REVISION
Wireframes
2nd USER TEST
User Player Test!
4 TS4 players went through simple prototypes. They were asked to adjust hair styles using ‘Advanced Settings’
PRIORITY ISSUES users faced
“Save this style’ button can only save colors. It would be better when it is placed after selecting the whole style.”
One player responded “I don’t think I will use two-tone”
ITERATION & DEVELOPMENT
Priority Issue 01
01 Display ‘Save Style’ button where users can save the final hair style